Generic markup structures

Predefined semantics User-defined semantics
Division-level titlePage, argument, postscript  div type="recipe"
Chunk-level list, p, quote ab type="ingredient"
Phrase-level name, emph seg type="note_anchor"
Milestones pb, lb milestone type="filmReelBreak"
Spots handShift anchor type="endQuoteSpan"
Advanced Markup Concepts, slide 9 of 14